July 2003

McNair Research and Ingenuity Research Have Merged

For two years, McNair Research have worked side-by-side with Ingenuity Research, sharing office space and interviewing facilities. Now the two businesses have fully integrated to form one new company, McNair Ingenuity Research Pty Ltd. The new organisation is set to become one of the larger market research firms in the Australian market, and a leader in customised media research in Australia.

In fact, our history goes back to the beginning of modern Market Research. Bill McNair initiated the first radio audience studies in 1934 and formally registered McNair Surveys in 1944. Through the 70s and 80s McNair Anderson supplied the TV and radio ratings, as well as the national readership survey. In fact, the organisation so dominated the 1990 industry that the industry wage award was named after the `AGB McNair Group and Others'.

Today McNair Ingenuity offer:

  • Market and social research of all types;
  • Television, radio and print media audience research;
  • Advertising research and brand tracking;
  • Public opinion polls;
  • Social and multi-lingual research;
  • Management consulting services;
  • Quantitative research facilities including telephone surveys, CATI and face-to-face interviewing;
  • Australians Today Consumer Insights - a leading national research programme conducted four times a year;
  • Australian Kids Consumer Insights - a leading quantitative programme amongst children;
  • Qualitative research with in-house facilities - including video and webcast viewing facilities;
  • Management workshop moderating and training;
  • STARCH - the proprietary advertising cut-through measurement;
  • Online web surveys;
  • Syndicated readership surveys for children's magazines, medical publications, pharmacy publications and IT professionals' publications.

The merged organisation is a fast-growing and dynamic business with greater combined resources and facilities, and substantial back-up. We remain completely independent and Australian-owned. To cope with greater demands on us, we recently moved to larger premises at Level 4, 270 Pacific Highway, Crows Nest NSW 2065.

The two Principals Ian McNair and Matt Balogh and our support executives have a wealth of research experience and marketing expertise. We look forward to providing even better service for our clients in the future.

You can learn more about McNair Ingenuity Research by visiting www.mcnairingenuity.com
or calling Client Services Director Matt Balogh on 02 9966 9133

McNair Ingenuity Research Pty Ltd ACN. 096 437 991 Level 4, 270 Pacific Highway, Crows Nest, NSW, 2065 Phone: +61 2 9966 9133 Fax: +61 2 9966 9277 www.mcnairingenuity.com